While having a strong online presence can generate huge amounts of leads, having a good offline marketing campaign will help bring new customers and establish your brand. As a local marketing company, we believe that you should have a strong online presence as well as an offline campaign to compliment it. Below are various marketing materials you should consider as a business owner looking to strengthen your brand.
Professionally designed business cards.
In general, we recommend that you work with a business card design company to get the best results possible. A business card is the most intimate and short way of sharing your company with potential leads. It represents the way you want to fully display your company in the simplest form. A strongly designed and memorable business card will always impress and remind people that your company may be the best candidate for their needs.
Informational pamphlets and brochures.
Even though we are in the digital age, people still love being able to hold something in their hands. These marketing materials are a fantastic way to quickly show various services and information you would like to provide to people. We suggest this option whether you have a catering business seeking for a short menu to a safety company with extensive information of your process and training. A professionally designed pamphlet or brochure will educate, in detail, of all the particulars and deliverables of your business.
Extra marketing materials.
These would be your custom pens or pencils, flash drives, mugs, shirts, hats, and other merchandise you could use as a friendly and even useful way to promote your business. It always helps to take your market and ideal customer into consideration. Think of what items your customers are likely to use and put your branding on that. You can also go the universal route and put your company information on things that are used by everyone. Popular examples include binders, folders, notepads and sticky notes.
Determining the right materials for you.
Before you invest hard earned money into creating promotional materials we highly recommend that you speak with a logo design and branding company. This will help ensure that all of your marketing materials are professional in design. They should also be able to help you determine what kind of materials you should make depending on your needs and goals.